Listen where decisions start.
Discover questions in public conversations and web research. Add connected Search Console evidence to understand how people already find your business.
Customer question research
Find the questions.
Own the answer.
Start with what people actually ask. Connect customer conversations, search evidence and your brand knowledge to find content worth creating.
7 days free. 3 articles included.With Launch & Growth
Start with the conversation
SearchPublic webFrom conversation to content
A real question.
A useful direction.
Follow a first-time hiker’s question from the source to an article angle.
Connect the question to your knowledge
A beginner needs a better way to choose.
A daypack brand can explain how the route, what you carry and a comfortable fit shape the decision. That is a useful role for its product knowledge.
Article direction
How to choose your first daypack
- Start with the hike you have planned.
- Work out what you need to carry.
- Explain capacity, comfort and fit.
Answer the practical decision before introducing a product.
More than a keyword
Understand the need.
Find your opening.
Bring the conversation, the search evidence and your business into the same decision.
Keep the customer’s language.
See the question behind the topic, with original wording and source context you can inspect. Understand the decision before choosing the headline.
Put search demand in context.
Consider available search demand, organic competition and current results alongside the question. Keep missing data visible rather than treating it as an answer.
Make the idea earn its place.
Bring customer signal together with brand fit, evidence and business value. Prioritise questions your business has a useful reason to answer.
Explore Brand BrainA clearer content plan
Better questions.
Stronger articles.
- 01
Find the decision.
Start with the question someone is asking and the context around it.
- 02
Build the case.
Connect the source, search evidence and what your brand knows.
- 03
Give it direction.
Turn a relevant opportunity into a focused brief and a useful answer.
A few things worth asking
Good questions.
Clear answers.
Where does Postomatic find customer questions?
Postomatic brings together public Reddit conversations, public-web research and search evidence. Connected Google Search Console data and imported customer language can add context from your own business. Sources depend on what is available and connected.
How is this different from starting with a keyword?
A question shows the decision someone is trying to make, in their own words. Search research adds demand and competition context. Postomatic considers both, alongside what your brand can usefully contribute.
Can I inspect the original source?
Yes. Saved customer wording stays linked to its source evidence. Where an original URL is available, you can open it and inspect the context behind the question. Direct imports can retain wording without an external URL.
Does every question become an article?
No. Postomatic considers customer signal, brand fit, search potential, evidence and business value. Support or policy questions belong in the right place on your site, rather than becoming blog articles by default.
Do I need to approve every idea?
Routine planning is automated. You can inspect the reasoning and intervene when you want to; hard blockers still need attention. Selecting safe ideas for the calendar does not add a routine manual article-approval step.
What if search data is unavailable?
Missing demand or difficulty data stays unavailable. It is not presented as zero demand or an easy ranking opportunity. Customer evidence and brand relevance remain visible so you can understand what supports the idea.
Your next article starts here
Find your next
useful answer.
7 days free. 3 articles included with Launch & Growth.