Know who you’re talking to.
Your audience, positioning and products give the content a purpose. Keep the people you serve and the decisions they’re making in view.
Brand Brain
Your knowledge.
In every answer.
Give Postomatic the products, audience, expertise and voice behind your business. Brand Brain brings that context together, so research and articles start with what you know.
7 days free. 3 articles included.With Launch & Growth
WebsiteProductsAudience
Brand BrainVoiceKnowledgeProof
How to choose your first daypackYour knowledge, at work
A little context.
A different article.
Choose a piece of brand knowledge. See how it shapes the opening.
Article opening
How to choose your first daypack
For your first hike, choose a daypack around the trip you actually have planned. Start with what you need to carry and a fit that feels comfortable.
Start with the decision a beginner needs to make.
Built around your business
The context behind
content with character.
Keep the audience, voice and knowledge that make your business recognisable in the same workflow.
Sound like your business.
Bring your tone, vocabulary and writing preferences into the brief. Give every article a clear direction for how your brand communicates.
Keep the source close.
Inspect the evidence attached to your brand knowledge. See the source material behind a detail, with context you can review.
Protect the details that matter.
Edit the knowledge, lock supported fields and review changes that need your judgment. Let routine learning continue through the normal workflow.
Start with what you know
Your business.
A clearer starting point.
- 01
Add your context.
Start with your website and the knowledge you want your content to draw on.
- 02
Review and refine.
Check the audience, voice and expertise learned during setup. Make the details yours.
- 03
Create with direction.
Give the research, brief and article the brand context they need to work together.
Your Brand Brain, explained
A few good
questions to start.
What does Brand Brain learn about my business?
Brand Brain brings together your identity, products, audience, positioning, voice, experience and supporting proof. That context helps Postomatic choose relevant questions and shape the research, brief and article.
What do I need to get started?
Start with your website and the brand knowledge you want Postomatic to use. Review the products, audience, voice and direction it learns during setup, then refine the details that need your input.
Can I edit the knowledge and protect important details?
Yes. You can edit brand knowledge and lock supported fields so an automated refresh cannot silently overwrite those choices. You can review or unlock protected details when your business changes.
Can I see where the knowledge came from?
Where source evidence is attached, you can inspect it alongside the knowledge it supports. Evidence can include a source title, a quoted passage and a link to the original material.
How does Brand Brain stay up to date?
New evidence can inform updates to your brand context. Routine learning can continue automatically, while protected conflicts, uncertain replacements and material commercial changes are brought to Needs Review. You can also refine the knowledge yourself.
Is each brand’s knowledge kept separate?
Each brand has its own workspace context, knowledge, voice and publishing setup. Postomatic uses the relevant brand context for that brand’s work.
Your brand. Your next answer.
Put your knowledge
to work.
7 days free. 3 articles included with Launch & Growth.