The content approach
Connect the audience’s stage and practical constraints to the brand’s planning knowledge. Budget, guest-list and vendor questions become clear areas for useful content.
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Wedding planning · Search & strategyA wedding journey.
Wedding planning · Search & strategyA wedding journey.
Questions at every step.
Connecting a couple’s planning questions to the knowledge behind a shared wedding planner.
ivorylane.coPlanning begins
with a question.
A wedding brings budget, guests, vendors and timing into the same conversation. Couples need answers that make the next decision easier without losing sight of the whole plan.
The customer question
“Where should we start with planning our wedding?”
The reader
A couple planning their wedding
The brand contribution
Budget, guests, vendors and next steps
The content direction
Answers connected to the planning journey
The evidence to build on
The search history shows how discovery has changed across six months. The content direction builds on that evidence and Ivory Lane’s planning context.
A connected planning journey
One question.
A useful next step.
Ivory Lane brings wedding plans into a shared workspace. Its content direction can connect each planning question to the decision that comes next.
BudgetWhat should we plan to spend?
GuestsHow do we organise everyone?
VendorsWhat should we compare before booking?
The latest
search snapshot.
27 Sep–24 Oct 2026
Compared with 30 Aug–26 Sep 2026.
Google clicks290
+33.6%
Previous: 217Impressions13,829
-9.5%
Previous: 15,289Click-through rate2.10%
+0.68 pp
Previous: 1.42%Average position32.02
3.88 positions lower
Previous: 28.14Explore the data & methodology
Search figures cover the whole Ivory Lane website. This case presents search history and a content direction; a Postomatic-attributed publishing or traffic outcome has not been established.
The six-month chart uses periods running from the 25th to the 24th. The snapshot above compares two equal 28-day windows. Different windows produce different totals. Source: Google Search Console web search, captured 28 October 2026.
| Period | Clicks | Impressions | CTR | Avg. position |
|---|---|---|---|---|
| 25 Apr–24 May | 32 | 4,472 | 0.72% | 52.14 |
| 25 May–24 Jun | 80 | 11,571 | 0.69% | 45.85 |
| 25 Jun–24 Jul | 168 | 13,993 | 1.20% | 37.10 |
| 25 Jul–24 Aug | 245 | 15,227 | 1.61% | 30.73 |
| 25 Aug–24 Sep | 222 | 17,060 | 1.30% | 29.79 |
| 25 Sep–24 Oct | 310 | 14,660 | 2.11% | 31.22 |
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